When a content site is sold on SilkyRoad.net and the funds are securely held in escrow, there are several key assets that must be transferred to the buyer. Below is an overview of the typical transfer process: Hosting Provider In most cases, the buyer will either use their own hosting provider or set one up [...]
When a content site is sold on SilkyRoad.net and payment has been secured, there are several key assets that must be transferred to the buyer. Below is an overview of the typical transfer process:
In most cases, the buyer will either use their own hosting provider or set one up to receive the website. It is not necessary to transfer the entire hosting account. Instead, the website files and domain associated with the site must be migrated.
However, if the buyer is acquiring the entire hosting account, it’s essential to:
Confirm with the hosting provider whether billing information can be updated.
Once confirmed, the seller can share the current login credentials.
The buyer must then update all account details, including passwords and billing info, to prevent future access by the seller.
Domain names are managed through a domain registrar, which could be the same as the hosting provider (e.g., GoDaddy) or a separate entity.
Transfer Timeline: The process typically takes 5–7 days.
DNS records dictate where the website is hosted and how emails are processed. After transferring the domain, ensure the DNS settings are updated to reflect the new hosting provider’s nameservers.
Website content includes all text, images, videos, and other digital assets. The method of transfer will depend on how the site was built (e.g., WordPress, custom code).
The seller can create a backup (including files and database) and send it to the buyer.
WordPress plugins such as UpdraftPlus or All-in-One WP Migration can simplify the backup and restore process.
Alternatively, the buyer’s hosting provider may offer a free migration service. Contact the provider for assistance or detailed instructions.
Ad accounts generate revenue by displaying ads on the site. Each platform has different policies regarding account transfers.
Whether a new ad ID must be created.
Who will receive the next payout, as timing can vary by provider.
Ezoic:
Premium accounts may be transferred.
Non-premium accounts require the buyer to create a new account. Ezoic Transfer Policy
Other platforms such as ShareASale, Impact, GoAffpro, Refersion, and Affiliately have varying policies. Buyers should contact each provider to confirm their process.
Adding the buyer as an Administrator.
Once the buyer has full access, the seller can be removed from the account. Google Analytics Access Guide
Each platform has its own transfer process. These often involve two-factor authentication (2FA) and email verification. Best practices include:
Both parties should schedule a time to coordinate the transfer live.
Update the email address associated with the account.
If the email is linked to the domain being transferred, control of the domain’s email will also provide access to the social account.
Reset 2FA settings to ensure the buyer has exclusive access.
Not every possible asset is listed here. We strongly recommend creating a detailed asset register that outlines all items included in the sale. This ensures clarity and alignment between both parties, avoiding potential disputes or confusion.
If you need further assistance with asset transfer, SilkyRoad.net provides detailed guides and support throughout the process to ensure a smooth and secure handover.
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