Our team reviews listings by considering the title, industry, and description to assess the quality of a business. Title A good title is crucial for visibility. Ensure your listing's title accurately reflects the keywords, topics, and themes buyers are searching for. Avoid keyword stuffing; instead, choose words that balance readability and relevance to search terms. [...]
Our team reviews listings by considering the title, industry, and description to assess the quality of a business.
A good title is crucial for visibility. Ensure your listing’s title accurately reflects the keywords, topics, and themes buyers are searching for. Avoid keyword stuffing; instead, choose words that balance readability and relevance to search terms.
When creating your listing, select an industry and sub-industry. Buyers often use search filters or specific keywords to find listings. Ensure your industry categorization aligns with what buyers expect.
Rich, detailed descriptions are favored by buyers. Listings with complete descriptions are 3.5 times more likely to sell. Include:
What do you do?
When was your business started?
What industry do you operate in?
How do you make money?
Where are the products made?
What is the average unit cost?
How does fulfillment work?
Where are your customers based?
How do you handle returns?
What is your current feedback rating (TrustPilot, Amazon, etc.)?
Where do you currently advertise?
How much do you spend on each channel?
Which channel performs the best?
What is your return on ad spend (ROAS)?
How profitable is your business?
How has the business performed over the past 12 months?
How many people are on the team?
Who performs each duty?
Could this business be run by one person, or are multiple people needed?
A well-written listing is essential for attracting buyers.
Listings with proportionally higher buyer activity indicate high interest. We look for proportional buyer activity on a listing, regardless of total views. For example, a listing with fewer views but more engagement (watchers, comments, bids) is considered more popular.
Timely responses to buyer inquiries are crucial. Aim to reply within 24-48 hours. Listings with many unanswered questions receive less exposure.
Providing detailed revenue and expenses with evidence is critical. Buyers need verifiable data before making inquiries. Enter revenue and expenses for at least 12 months and upload proof. Connect to QuickBooks Online or upload your own data. Include visual evidence like screenshots and video walkthroughs from platforms like QuickBooks, Google AdMob, AdSense, Shopify, Amazon, and PayPal.
Connect your site traffic and audience overview with Google Analytics. This boosts your visibility significantly, with listings connected to Google Analytics receiving 2.8 times more views and 2.4 times more watchers.
Setting a competitive price is vital. Follow our pricing guide and be reasonable. A well-priced listing ensures more views and increases the chances of a sale.
An eye-catching image of your site, product, or service helps your listing stand out. Upload a file that is at least 1,340px x 580px to grab buyers’ attention.
Buyers trust verified sellers. Verifying your phone number and identity improves trust. Adding a profile picture helps too. Your past transactions, feedback history, and any disputes also affect your visibility. Sellers with repeated issues may face reduced exposure and account sanctions.
Purchasing an Enhanced or higher listing package can increase your listing’s visibility, views, and chances of a sale.
By following these guidelines, you can maximize your listing’s visibility and attract potential buyers on Silky Road.
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